Mobile Applications as a Marketing Tool
Beyond mobile web advertisements and in-application advertising, how can brand owners engage customers through the mobile channel? Many brands have opted to build mobile phone applications as a means...
View ArticleMobile Marketing Case Study – TEDxSMU iPhone Application
In my Mobile Marketing work at DonRiver Inc, I recently completed a project that involved the development of an iPhone application for a local TEDx conference – TEDxSMU. The conference took place on...
View ArticleMary Meeker - Mobile Web Will Be 10 Times As Big as the Desktop Internet, and...
Last week at the Web 2.0 Summit Morgan Stanley Internet analyst Mary Meeker did her annual slide presentation focusing on the growth prospects of the mobile Web this year. It is an extremely...
View ArticleDevelop your Mobile Commerce Strategy Now
There has been a lot of talk about mobile commerce lately, but what exactly is considered to be ‘mobile commerce’, and are retailers experiencing success with it? Just as ‘e-commerce’ is a general...
View ArticleGood outlook for mobile holiday shopping
The holidays are a great time to relax and catch-up with family and friends but it can also be a pain as you try and navigate the over crowded malls and shopping centers. I have no idea if the...
View ArticleMobile Shopping Best Practices in 2010
Today I had the opportunity to listen in on the Webinar Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010. The webinar was interesting and provided some good facts about how...
View ArticleProximity Marketing - GSMA World Congress Recap Continued
After having a chance to review all the marketing brochures I collected at the GSMA conference last week I found one from a company focused on Proximity Marketing. Proximity marketing is not the...
View ArticleMobile Coupons Gaining Momentum
Many of you have likely seen that Target recently announced the launch of their mobile coupon program, enabling consumers to view and redeem coupons using their mobile phone. While it will take some...
View ArticleMobile Marketing Trends: Social Network Ad Revenue to double in 2010
The annual CTIA convention in Las Vegas is underway and as always with the CTIA many new research reports have been released. One report from Informa has some positive data points for the future...
View ArticleMobile Advertising Rewards - A new way for MNO's to attract subscribers?
A company named 'MyScreen' recently landed a deal with Latin America's largest mobile operator, America Movil to launch an advertising service with carriers in Mexico, Brazil, and Argentina. MyScreen...
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